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American Forbes has published a ranking of the 100 most expensive brands in the world. The editors took into account the profits of companies over the past three years and the ratio of the impact of delusions on profits in different industries (for example, in luxury consumer goods, the brand significantly affects profits, but not in airlines and oil companies). The list of 100 most valuable brands includes brands from 15 countries from 20 industries. Almost half of the rating is occupied by American brands, nine German brands, seven Japanese and French each. Mainly dominated by automotive and high-tech brands. 20 most expensive brands in the world - more.

1 Apple

Brand value: $145.3 billion YoY change: +17% The Apple brand is worth at least twice as much as any other Forbes brand. In the fourth quarter of 2014, the company sold 74.8 million smartphones worldwide, overtaking Samsung, which has not happened since 2011. iPhone sales up 49% on $18 billion in revenue for the quarter.

2.Microsoft

Brand value: $69.3 billion Year-on-year change: +10% Since February 2014, the company has been led by Satya Nadella, a native of India. In the summer of 2015, Microsoft is going to release a new version of Windows.

3. Google

Brand value: $65.6 billion YoY change: +16% Google is still the top search engine in the US. Its share in the search engine market is 64.4%. In April 2015, the European Union accused Google of violating antitrust laws. According to EU officials, the company is abusing its dominant position. If found guilty, the search giant could face a $6 billion fine.

4. Coca Cola

Brand value: $56 billion YoY change: 0% Sales of Coca-Cola in the US increased by 0.1% in 2014. But even this small increase is significant for the company, since this is the first increase in Coca-Cola sales in the domestic market since 2000. Fly in the ointment: The company's 2014 net income fell 17%, while Diet Coke sales fell 6.6%.

5. IBM

Brand value: $49.8 billion YoY change: +4% The company has been having a hard time lately with sales of IBM hardware declining for 12 consecutive quarters. But IBM does not lose heart and is going to turn from a hardware manufacturer into a leader in the cloud computing market. In the first quarter of 2015, the income from the "clouds" it created grew by 60%.

6. McDonald's

Brand value: $39.5 billion Annual change: -1% McDonald's serves about 69 million customers every day in 100 countries around the world. Asia In the first quarter of 2015, McDonald's sales decreased by 11%. This year, the company plans to close about 700 unprofitable restaurants in the US, China and Japan.

7.Samsung

Brand value: $37.9 billion YoY change: +8% Due to strong competition from Apple in the luxury gadget segment and Chinese manufacturers in the budget price segment, Samsung's growth has slowed down. This year, the company hopes for a successful sale of the new S6 smartphone.

8.Toyota

Brand value: $37.8 billion YoY change: +21% Toyota is the most profitable brand in the world - in 2014 the company showed a net profit of $19.8 billion.

9. General Electric

Brand value: $37.5 billion Annual change: +1% General Electric is the only company to have been listed on the Dow Jones Industrial Average since its inception in 1896. In May 2015, it became known that General Electric was going to sell its Japanese division.

10. Facebook

Brand value: $36.5 billion YoY change: +54% Facebook has the largest increase in brand value over the past year among the ranking participants. The social network has 936 million daily active users and 1.44 billion monthly.

11.Disney

Brand value: $34.6 billion YoY change: +26%

12.AT&T

Brand value: $29.1 billion YoY change: +17%

13. Amazon.com

Brand value: $28.1 billion YoY change: +32%

14. Louis Vuitton

Brand value: $28.1 billion YoY change: -6%

15.Cisco

Brand value: $27.6 billion YoY change: -2%

16. BMW

Brand value: $27.5 billion YoY change: -5%

17.Oracle

Brand value: $26.8 billion YoY change: +4%

18. Nike

Brand value: $26.3 billion YoY change: +19%

19.Intel

Brand value: $25.8 billion YoY change: -8%

20. Walmart

Brand value: $24.7 billion YoY change: +6%