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Section 1. Open Joint Stock Company (JSC) “Dixie Group”.

« Dixie» is a Russian group of companies that owns one of the largest food retail chains in the Russian Federation. The head structure of the group is Open joint stock company (JSC) « Dixie Group" Headquarters is in Moscow.

"Dixie" is the largest retail food chain in Russian Federation. The company's headquarters is located in Moscow. First title organizations- Uniland, which was created in 1993 by businessman Oleg Leonov. Organization was engaged in wholesale trade, and in 1999 the first retail outlet opened in Moscow.

"Dixie" is one of the companies that received government support during the crisis in 2008. Currently, the organization operates 552 stores, 15 of which are Megamart compact hypermarkets. continues to develop. Dixie stores are mainly located in St. Petersburg, Moscow and the three largest districts Russian Federation.

Dixy has its own fleet of vehicles and several distribution centers located in key regions. Transport supplies are organized at a very high level, this allows us to constantly update with fresh products.

Dixy has been actively developing its own product (trade) brands for several years now, which allows it to offer customers products at low prices without overpaying the manufacturer. At the same time, the quality of the goods sold remains high. All goods, both our own production and purchased from suppliers- meet all quality standards and are manufactured using high-tech equipment.

In addition, Dixie has extensive experience in the Russian market. Dixy strives to optimize costs and increase operational efficiency. Before opening a new store, he carefully selects the location and assortment, depending on the needs of the people living in the area.

In Dixie stores you will find a huge selection of food and non-food products. The Dixy retail chain is characterized by: a modern self-service system, high quality goods, constantly updated assortment, modern equipment.

In addition, Dixy publishes a printed, constantly updated catalog in which you will find great deals for yourself and your family.

Open joint stock company (JSC)"Dixie Group"

History of the Dixie organization. The Uniland organization (former name of the Dixie Group of Companies) was formed in 1993, at the origin of the company, which was mainly engaged in wholesale trade, there was a Russian businessman Oleg Leonov. The chain's first retail store was opened in Moscow in 1999.

In 2004, the organization sold 30% of the additional cash issue of shares to portfolio investors - funds Citicorp International Finance Corporation, Cube Private Equity, Van Riet Capital, etc. for about $60 million. On May 18, 2007, Dixie Group held an Initial Public Offering on the Russian platforms - RTS and MICEX. During placement investors 10 million additional shares were offered issue of securities and 15 million shares of current shareholders. In total, 41.67% of the organization’s increased authorized capital was put up for sale. offers— $14.40 per share, this corresponds to the lower limit of the price range. The total amount of funds raised is $359 million. The underwriters were "", Investment Bank and Deutsche Bank. The order book was oversubscribed by 1.39 times.

At the beginning of 2008, Oleg Leonov sold his stake in the company (controlling stake) for about $600 million to the Mercury holding, the largest Russian distributor of cigarettes.

At the end of December 2008, Dixy was included in the list of companies that received government support in period « crisis».

In May 2011, rebranding of the organization began. The face of the new commercials is Pavel Kabanov, known as Klara Zakharovna.

At the beginning of February 2011, it became known that Dixie shareholders had agreed with the owners of the Victoria chain of stores to purchase the latter. Dixy is expected to pay about 20 billion rubles. (excluding Victoria's debt). As a result of the agreement, the Mercury group (the main owner of Dixie) will receive 50% plus 1 share in the merged company, and the current owners of Victoria will receive a little less than 15%. According to analysts, as a result of the merger of enterprises, a retailer will be created that will take third (fifth, taking into account foreign chains) place in the Russian Federation in terms of revenue. The deal was closed in mid-July 2011.

In May 2011, it was additionally announced that the discounters Kvartal, Deshevo and Semeynaya Kopilka, owned by Victoria, would be renamed Dixie stores (with the exception of the Kaliningrad region), and supermarkets under the brand Victoria" (19 stores) will retain the sign.

The Dixy Group of Companies is one of the leading Russian companies engaged in the retail trade of food and goods everyday demand. The company specializes in the development of universal retail stores in the convenience store format in Moscow, St. Petersburg and three federal districts of Russia: Central, Northwestern and Ural, as well as in the Kaliningrad region, which in total account for more than half of the retail volume market food products and consumer goods in Russia.

In May 2007, the company conducted IPO on RTS and MICEX in the amount of about US$ 360 million. The organization’s shares are included in the calculation of indices RTS and MICEX: industry index consumer goods and retail(RTScr) and index shares of the second tier RTS-2 (RTS2), as well as in the calculation of the industry “MICEX index - consumer goods and services” (MICEX CGS).

A controlling stake in Dixie Group OJSC is owned by a multi-industry holding Mercury Group of Companies (at the end of 2010, the consolidated turnover of the Group exceeded 15 billion US dollars), the main assets of which, in addition to the Dixie Group of Companies, are:

trade organization "Megapolis" (the largest distributor of consumer goods in the Russian Federation, which is also one of the largest distributors of tobacco products in the world);

OJSC SovInterAvtoServis is one of the largest motor transport enterprises in the CIS with more than thirty years of history of road transport within the Russian Federation and in the countries of Western and Eastern Europe and Asia;

Plant OJSC "Turbokholod" (creation of turboexpander units for the oil and gas industry);

JSC "Plant named after. V.A. Degtyarev" (production of civil and military equipment).

The first Dixie store was opened in Moscow in March 1999; at the same time they began their work retail stores "MEGAMART" in Yekaterinburg. Since 2000, the development of the Dixie chain of stores began in St. Petersburg. The company initially focused its activities on serving the mass segment of consumers in the most popular economical format in the Russian Federation. As a result of rebranding and changes in positioning, the Dixy company is developing stores in the “close to home” format, which implies a higher level of service, an appropriate assortment and strict quality of the goods sold.

The Dixy organization is rapidly developing and expanding the geography of its presence, opening new stores in various regions of the Russian Federation. The organization successfully develops various store formats within the modern supermarket format, which allows for dynamic growth sales by reaching a wider range of customers with a variety of consumer preferences and incomes.

By building a business in each new region, in each new city, we bring to the development our corporate culture, our attitude to business, the values ​​of our business - honesty, decency and openness. The organization places great importance on customer loyalty, striving to consistently provide low prices, wide range, fast and friendly service.

Assortment and quality. The assortment and number of product items for each store is selected taking into account the specifics of consumer demand in a particular region. Much attention is paid to cooperation with local producers and suppliers, which allows us to quickly resolve issues of providing store chains with fresh locally produced goods.

and distribution. The organization has created an effective system logistics and distribution of goods - for supplies The stores use eight distribution centers with a total area of ​​over 127 thousand sq.m., located in key regions where Dixy stores operate. The organization also has its own fleet of vehicles, which allows optimizing transport cost and ensure timely delivery of products to stores.

Technologies. The organization actively uses modern information technologies, including the automated management system for the entire cycle of product distribution Aldata gold system, used by Carrefour, Tesco, Ahold and Casino, which helps to increase the efficiency of all operational business processes, reduce expenses and an increase in inventory turnover.

Marketing. Caring for customers is the main value and basis of the strategy of the Dixy retail chain. The organization strives to know everything about the tastes and preferences of its customers in order to best meet their expectations and be as close as possible to their lifestyle. In any aspect, from a level comfortable for customers prices to locating stores in the most convenient locations, from a balanced assortment to a high level of service, the organization strives to meet the expectations consumers about modern retail trade. Weekly incentives are aimed at creating even more attractive conditions for customers and allow the company to achieve the highest levels of target audience loyalty in the industry.

Own trademarks . For several years Dixy has been actively developing the production of goods under its own trademarks, offering customers quality products at the best prices. These are food and non-food product brands well known to customers, such as “Polnaya Krynka”, “Selo Kuvshinkino”, “Odarka” (dairy gastronomy), “Favorite Traditions”, “Tozhinki” (grocery), “Vegetable Family” (frozen vegetables and vegetable), “Fruit Parade” (juices, nectars), “Figaro” and “Vertex” (non-food products), as well as many others.

Products under the Dixie chain's own trademarks are produced by leading Russian manufacturers using unique patented recipes in compliance with all technology and quality requirements (the products undergo thorough testing control quality both at all stages of production and in independent accredited laboratories), and are presented in several segments that meet the needs of target customer groups: “Profitable”, “Quality products for the whole family”, “Organic Life”.

Strategy. Dixie has significant experience work on market Russian Federation and developed business technology, allowing the successful implementation of a large-scale development program. The company constantly strives to optimize operating costs and improve overall operating efficiency, as well as ensure business sustainability through diversification of suppliers and product range.

Dixy is well positioned for further growth and has a long-term goal of becoming a leader in industry in the format of convenience stores in terms of operational efficiency, operating technologies, customer and employee loyalty and, as a result, in volumes sales.

Private label products - healthy nutrition - are marked with the “ORGANIC LIFE” sign.

Products bearing the Organic Life icon on their packaging are offered to a wide range of customers who pay special attention to their diet and choose high-quality, healthy and natural products. These products take into account modern trends: they are functionally useful, easy to use, and produced under special control of technology and quality characteristics.

Private label products - analogues of brands - are marked with the sign “Quality products for the whole family”.

Products marked with the “Quality Products for the Whole Family” icon are analogous in their quality characteristics to products from well-known national and international manufacturers. At the same time, their retail prices are 15-25% lower than prices for goods of similar quality from well-known brands due to the fact that their prices do not include significant advertising and promotion costs.

Marked with the "FAVORABLE" sign

Products bearing the "FAVORABLE" icon are widely represented in many product categories and are the most popular in their categories and are represented by both food and non-food products. Products with this sign will always have the most attractive prices for buyers with guaranteed good quality, as they are produced in compliance with all standards, technical regulations and GOSTs. These are truly GREAT products for buyers who prefer good quality at a reasonable price.

Owners and management. Shareholders of the organization: holding Mercury Group (54.4%, controlled businessman Igor Kesaev), founders of the Victoria retail chain (Alexander Zaribko, Nikolay Vlasenko and Vladimir Katsman) - 13.1%, free float - 32.5%. Market value as of mid-June 2011—RUB 47.7 billion.

— Ilya Yakubson. Shareholders of the company: Mercury Group (54.4%, controlled by businessman Igor Kesaev), founders trading network "Victoria" (Alexander Zaribko, Nikolay Vlasenko and Vladimir Katsman) - 13.1%, in free float - 32.5%. Market capitalization as of mid-June 2011 - 47.7 billion rubles.

President— Ilya Yakubson.

As of April 30, 2010, the company operated 552 stores (including 529 Dixie grocery discounters, 15 Megamart compact hypermarkets and 8 Minimart economy supermarkets). By data as of June 2011, taking into account the absorbed Victoria chain, the total number of stores was 944; On September 21, 2011, the thousandth store was opened.

The Dixie chain is characterized by a relatively high level of losses from spoilage and theft of products (2.1% revenue in the first quarter of 2011 against the average industry

Dixie (DIXY) is

Dixie (DIXY) is

Dixie (DIXY) is

Sources

Wikipedia - The Free Encyclopedia, WikiPedia

irecommend.ru - Reviews about everything

orabot.net - About work

moscow-hypermarket.ru - All about retail chains

During this time, the company’s revenue has grown more than five times - for the current year, according to the forecasts of Dixy Group itself, it will amount to 274.8 billion rubles. In addition, at the end of 2014, Dixy for the first time overtook the German Metro Cash & Carry in terms of revenue and rose from fifth to fourth place in the ranking of the largest food retailers according to INFOline-Analytics. In 2014, the total revenue of the Dixy group of companies amounted to 229 billion rubles.

“Ilya Yakubson was invited [to Dixy] to assemble a single company from decentralized divisions and increase its growth rate,” a source close to the company explained to RBC. “Now we need someone to make it more effective.”

Dixy's financial results in 2015 were not very successful. Of all the public food retailers, based on the results of the first nine months of this year, Dixy was ahead of only Okay in terms of revenue growth: Dixy’s sales grew by 19.8%, to 197.4 billion rubles, and O’Kay’s Kay" - by 5.6%, to 114.6 billion rubles. (for more details, see the chart). by only 3.8%, while traffic fell by 4.3%.

Recently, Dixy has made some mistakes, says INFOLine-Analytics CEO Mikhail Burmistrov. In particular, the company quite quickly increased the share of its own brands (private brands) in its assortment, and this could cause consumers to feel that the offer was narrowing, Burmistrov gives an example.

Anti-crisis manager

In September this year (“Pyaterochka”, “Perekrestok”, “Carousel”). The company's executive director, Stéphane Ducharme, who has held this position since the summer of 2012, was nominated for the post of chairman of the supervisory board of X5 Retail Group. Igor Shekhterman, who has headed the nomination and remuneration committee at X5 since 2013, became the new CEO of the company. RBC sources close to the company's supervisory board noted that Ducharme's appointment as head of X5 was initially temporary: he was tasked with bringing the company out of crisis and changing operational work.

Goal: 6 thousand stores

The decision to appoint a new president of Dixie was prepared long before the announcement, Mikhail Burmistrov knows. According to him, after the New Year, Jakubson will deal with issues related to the company's new strategy. An RBC source close to the company also knows that Igor Kesaev, Ilya Yakubson and Sergei Belyakov have recently been jointly developing a new five-year development strategy for Dixy Group of Companies, which will be adopted in 2016.

The presentation that Ilya Yakubson presented to the company’s suppliers in October 2015 (available to RBC) contains Dixy’s plans until 2020. Changes are provided for each division. The main thing is that changes are planned in the assortment, optimization of promotions and the creation of a personalized loyalty program, improving price positioning and changing the interior decoration of stores. Victoria will update its assortment and introduce new products, use cross-merchandising and expand the area of ​​fresh products (fresh products). Changes are also planned for Megamart hypermarkets: the appearance of the stores will be renovated and the display of goods will be changed. Stores will use an auto-order system, and monitoring of the presentation of goods on the shelf will be strengthened. By 2020, judging by the presentation, the group plans to cumulatively increase the number of chain stores from 2,667 (as of the end of November 2015) to 6 thousand.

Dixy is a Russian chain of retail grocery stores, headquartered in Moscow. Founded in 1993 and initially engaged in wholesale trade, however, in 1999, a rebranding reoriented Dixie to a more profitable retail business, and the first such store opened. The IPO was held in 2007 on the Russian platforms RTS and MICEX. As a result of the public sale, 10 million shares of additional issue and 15 million shares of current shareholders were subject to: only $14.40 per share. Thus, $359 million was successfully raised to Dixie Group. Underwriting was carried out by Renaissance Capital. In 2008, Dixy received government support to overcome the consequences of the global economic crisis. As of the spring of 2014, a network of 1,842 stores is successfully operating in Russia, the total business capitalization is 47 billion rubles. The staff numbers 40 thousand people, revenue for 2013 is 180 billion rubles.

Every success story can be considered instructive. Today Dixy remains among the richest companies in Russia. This is a story of overcoming and it continues. The new team has big plans. They must lead to new victories

 

Background information:

The public joint stock company Dixie Group, known today as Russia's leading food retailer, began its activities as a wholesaler. In the domestic food retail market, the Dixy Group of Companies is the third largest in the number of stores, behind such giants as X5 Retail Group and MAGNIT.

The group's stores can be found throughout Russia.

And it all began...

in St. Petersburg in 1992, when the company was founded. Very soon it was already the exclusive distributor of such international brands as Unilever, Henkel, Schwarzkopf, Wella, etc. Over the course of six years, the company has achieved considerable success. Its share accounted for almost a third of the Russian wholesale market for perfumes and cosmetics, and it also became the largest importer of food products in the North-West region. But the real history of Dixie as a grocery retailer began with the opening of the first Dixie store in Moscow in 1999; the company began to rapidly develop the retail market. It was a trading enterprise of the “discounter” format.

“A discount store is a store that uses a self-service method, and these types of stores provide customers with grocery and daily necessities at rock-bottom prices.”

Three years later there were already more than 70 stores, and retail sales accounted for 75% of revenue.

By 2004, foreign investments appeared in Dixy's authorized capital. Investors in the Russian network included Citicorp International Finance Corporation, Cube Private Equity and Van Riet Capital.

The following year, in Yekaterinburg, the company opens the first “Minimart” in the format of an economical supermarket.

“Economy supermarket (soft discounter). The most profitable format for chain retail and, probably, the most interesting to buyers in a crisis situation. Economy supermarket has prices close to hypermarket prices, and the assortment is about 2000-4000 items. Economy supermarket has an expanded share of goods with a long shelf life.”

In order to additionally attract investments, in 2007 the company publicly places its shares on the MICEX and RTS platforms. The results were immediate: $360 million was raised. And soon a controlling stake of 51% is acquired by the diversified holding group of companies "Mercury". Today she still owns a controlling stake in PJSC DIXY Group.

And when Victoria appeared in Dixy’s structure in 2011, the group was already the third retail operator in the country in terms of turnover, retail space and number of stores.

And a little earlier, in 2006:

“We want to become No. 1 in Russia - both in terms of volume, quality, and regional representation” (Oleg Leonov, co-owner of Dixie).

Own brands

All clients and admirers of this food retailer are familiar with these products, produced under the company’s own brands. And this began in 2012. That's when DIXY launches

Under these brands, customers are offered products in various product categories, from meat and dairy gastronomy to non-food products. And thanks to the constantly expanding range, the best domestic and foreign suppliers chosen by the company, and low prices, these products are invariably in demand.

DIXY Group today

In recent years, retail trade in Russia has been negatively impacted by a noticeably decreased consumer activity of the population. There are more and more people who try to save money, are more restrained in spending, and if they do spend money, they prefer to buy a cheaper product. The reasons for this are different and well known to everyone:

• inflation;
• unstable currency;
• employment uncertainty.

Consumers are not expecting particularly positive changes. And they became difficult for the company.

Change of top management

A slowdown in revenue growth and an outflow of customers is what all domestic retailers faced by the end of 2015. Even the planned deal to purchase the Bristol alcohol market chain did not take place; moreover, DIXY had to get rid of the minority stake in Bristol.

The market had already been discussing the possibility of a possible reshuffle in the company since mid-2016, although this seemed unlikely. And yet, a change in leadership took place. This in itself is risky, but the company's intention to focus on improving efficiency in the current situation is completely justified. The only difference is that previously increasing efficiency implied intensive development of the network, today it is much more important to increase operational efficiency, EBITDA and shareholder value. New managers with extensive experience in successful business management in the food retail industry have taken over the management of the Group.

“The main question is whether the new Dixy team will be able to refine and apply the sales strategy taking into account the changed consumer behavior” (Mikhail Burmistrov, General Director of Infoline Analytics).

Ilya Yakubson, who led the company for the last six years, was replaced as CEO by Sergei Belyakov, former vice president of the Mercury Group and a close associate of Dixie co-owner Igor Kesaev, who previously held senior positions in Evraz and the structures of the Interros group.

“Our challenge is to develop and implement an updated Group strategy that would cover all areas of activity and ensure stable and profitable business growth in the long term. This is not an easy task, but I am confident that we can do it” (Sergei Belyakov).

Russian retail has to adapt to the current trend of declining consumer activity. After all, first of all, this means increased competition. The new management of the company has to take this into account. The main work is carried out in the following areas:

• reconsider your own approach to pricing and move to a “low price every day” strategy, trying to make the most favorable offer to your customers;
• review the assortment in their stores and return bestsellers that disappeared from them at the beginning of 2016 “thanks” to the previous management; more space is given to promising product categories.

Moreover, the Group will have to reduce its network, by the way, for the first time ever. And it's not just about closing underperforming stores. A decision has already been made: instead of 180, as was planned for 2017, no more than 50-60 convenience stores will be opened. And the main focus will be on the profitability of retail establishments. The management does not see any other way to reverse the current trend.

“While the retailer does not take active steps and closes ineffective stores, competitors are aggressively developing on its territory, opening new stores, working on pricing and assortment, weakening Dixy’s competitive position in the market” (Natalya Kolupaeva, senior analyst at Raiffeisenbank).

However, it should be noted that despite all the difficulties, the company retained one of the leading positions in the industry. DIXY stores remain quite popular among the population; judging by reviews, this is largely facilitated by organized sales, promotions, and discounts, about which customers receive information in advance from the product catalog. At the end of 2016, Dixy ranked fourth among grocery retail chains in terms of revenue after X5 Retail Group, MAGNIT and AUCHAN.

Source: company website.

Having opened its first store in Moscow, at the end of 2016 the DIXY store chain covers large and very small cities in four federal districts of the Russian Federation:

1. Central (1960 stores),
2. North-West (660),
3. Privolzhsky (21),
4. Uralsk (161).

Rice. 2. Presence map of Dixy Group of Companies.
Source: website dixygroup.ru

The Group’s logistics network is based on 8 distribution centers and its own fleet of trucks.

Rice. 3. DIXY trucks.
Source: website adensya.ru

Divisions of the Group

1. "Dixie"

   Considered the largest. It is a convenience store (sales area 200-500 sq. m, up to 4 thousand product items). Sales of food products account for 90% of retail turnover, the rest is non-food products of daily demand. The main region of presence remains Moscow and the region (half of all convenience stores), but the division is represented in all four districts. In central Russia, he remains among the strongest players.

2. "Victoria"

   Second after Dixie. It includes classic supermarkets "Victoria", convenience stores "Victoria Kvartal", cash & carry hypermarket "CASH". The division's stores are represented in the Kaliningrad region, where it is a leading player, and in the Moscow region, where it is successfully developing. Victoria supermarkets are distinguished by a wide range of goods of their own production. In their kitchens or in the specialized “Fibrika-Kuhna”, which was launched in the second half of 2014, more than 600 items are produced.

3. "Megamart"

   Compact hypermarkets operating under the Megamart and Minimart brands. All stores of the division are located in the Ural Federal District. More than 200 product items are sold under its own brands, with half of the items being private labels “Dixie” - “D” and “Pervom Delom”.

Perhaps wanting to reflect the presence of each division in the company's trademark, in September 2016 the Dixie group for the first time presented the combined logo of three retail chains - Dixie, Victoria and Megamart. It is planned to be used in corporate and external communications, as well as on the packaging of goods under private brands, a kind of “quality mark”. The logo was developed by the FITCH agency.

Dixie Group of Companies(MICEX: DIXY) is one of the Russian companies in the retail trade of food and consumer goods. The company specializes in the development of universal retail stores in the convenience store format in Moscow, St. Petersburg and in three federal districts of the Russian Federation: Central, Northwestern and Ural, as well as in the Kaliningrad region, which in total account for more than half of the retail volume Russian food and consumer goods market.

Performance indicators

2017: Revenue 282 billion rubles

As at 31 December 2017, the Group operated 2,703 stores, including 2,534 DIXY convenience stores, 128 Victoria stores and 41 Megamart and Minimart compact hypermarkets; DIXY Group stores operate in 753 cities and towns in the Russian Federation.

The geography of the Group's activities covers four federal districts of Russia: Central, North-Western and Ural, as well as Kaliningrad and the Kaliningrad region.

In 2017, the total revenue of the DIXY Group of Companies reached 282 billion rubles.

2016: Revenue 311 billion rubles

In 2016, the total revenue of the DIXY Group of Companies reached 311 billion rubles. Shares of PJSC DIXY Group have been traded on the Moscow Exchange since 2007.

• 2,802 stores, including 2,646 DIXY convenience stores,
• 116 Victoria stores and
• 40 compact hypermarkets “Megamart” and “Minimart”.

DIXY Group stores operate in 778 cities and towns in the Russian Federation.

Story

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2014: No. 4 in food sales in Russia

In 2014, Dixy, owned by the co-owners of the largest cigarette distributor in Russia Megapolis, Igor Kesaev and Sergey Katsiev, for the first time managed to overtake the German Metro Cash & Carry Russia in revenue, follows from Infoline data. In previous years, Dixy occupied fifth place in the ranking of the largest Russian food sellers, but at the end of 2014 it was already in 4th place and second only to market leaders - Magnit, X5 Retail Group (Pyaterochka, Perekrestok chains " and "Carousel") and "Ashanu".

The Dixy Group has been in the top 5 since the acquisition of the Victoria Group of Companies in 2011. The task of entering the major league of Russian retail has long been completed, says Ilya Yakubson, President of the Dixy Group of Companies. “But, of course, the fifth always strives to overtake the fourth, and we are glad that in 2014 we finally managed to do this,” he rejoices. The gap with Auchan in terms of revenue is almost twofold. There is no goal to overtake a competitor, Jakubson admits: “The goal is profitable business growth.”

Dixie's sales growth accelerated to 27% in 2014 versus 22% in 2013. Metro's revenue grew twice as slow as Dixie's - by 13%, Infoline calculated.

Dixie is on track to double last year's revenue by the end of 2017, Jakubson said.

“In the medium term, we will continue to open stores in the regions where we are already present, and will also expand our presence in territories that can be served through the current structure of the network’s distribution centers,” the top manager added.

In 2015, the Dixy chain will grow by 500 stores, thus increasing by 20%.

The situation in 2014 was in favor of discounters and convenience stores, says Infoline CEO Mikhail Burmistrov. After the food embargo and ruble devaluation, consumers are forced to save. And therefore they switch from non-chain retail and small chains to larger and more competitively priced discounter chains, continues Burmistrov. By the end of 2014, this became especially noticeable: December sales of Dixie convenience stores jumped by 39.1%. The main competitors in this format - "Magnit" and "Pyaterochka" - revenue also increased sharply in December, and hypermarket chains recorded a decrease in growth rates, some - and an outflow of customers.

2011: Acquisition of Victoria Group of Companies

2011 - Acquisition of the Victoria group of companies. As a result, the DIXY Group of Companies took third place among national retail operators in terms of turnover, retail space and number of stores.

2010: Centralization of operations

2009-2010 - Centralization of operations, company-wide implementation of a new IT system for supply chain and inventory management.

2008: Mercury Group acquires 51% of Dixy

In 2008, the Mercury Group acquired a controlling stake (51%) of Dixy.

2007: IPO in Russia for $360 million

In 2007, an initial public offering (IPO) of Dixy shares took place on the Russian platforms RTS and MICEX, during which $360 million was raised.

2006: Consolidated revenue exceeded $1 billion

At the end of 2006, consolidated revenue exceeded $1 billion.